{"id":25670,"date":"2024-06-01T19:00:46","date_gmt":"2024-06-01T17:00:46","guid":{"rendered":"https:\/\/www.formetta.com\/our-history\/"},"modified":"2025-06-17T17:02:47","modified_gmt":"2025-06-17T15:02:47","slug":"our-history","status":"publish","type":"page","link":"https:\/\/woocommerce-old.formetta.com\/en_IT\/our-history\/","title":{"rendered":"Our history"},"content":{"rendered":"\t\t
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About Formett\u0101<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Formett\u0101 is fuelled by the shared vision of Dr. Vanessa Craig and Vanesa Tr\u00fctsch: to unite scientific integrity, timeless beauty, and everyday simplicity in a new standard for longevity and well-being.<\/p>

Bringing together expertise in biomedical research, luxury brand leadership, and holistic health, they created Formett\u0101 to offer clinically proven, meticulously crafted supplements designed to become an essential part of modern daily life.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tFounder & Scientist\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Dr. Vanessa Craig<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Formett\u0101 was founded by Dr. Vanessa Craig, an award-winning biomedical researcher, born in Sydney and based in Switzerland. Driven by scientific curiosity and a personal pursuit of better health, she became fascinated by the profound effects of collagen on longevity, health, and beauty.<\/p>

\"I didn\u2019t set out just to create a supplement \u2014 I set out to redefine what a supplement could be. Formett\u0101 was born from the belief that clinically proven science, uncompromising quality, and everyday simplicity could finally come together in one extraordinary daily ritual.\"<\/p>

Dr. Craig\u2019s journey bridges rigorous academic research and personal experience. After completing a BSc in Molecular Biology and Genetics with Honours in Biochemistry at the University of Sydney, she pursued her PhD in Molecular Oncology at the University of Zurich, graduating summa cum laude and patenting two targeted cancer therapies. Her research continued at the Novartis Institute of Biomedical Research, where she was awarded a fellowship to deepen her work in epigenetics.<\/p>

Recognising the vital impact of nutrition and lifestyle on gene expression and healthy aging, Dr. Craig expanded her expertise with a certificate in Nutrition Science from the Stanford School of Medicine. At Formett\u0101, her commitment to scientific integrity is evident in every detail: from the selection of patented bioactive collagen peptides to the careful inclusion of co-ingredients, all validated by robust human clinical studies.
At Formett\u0101, our mission is to revolutionise the way people think about collagen and longevity \u2014 delivering science-driven wellness solutions that are rooted in evidence, crafted with care, and designed for real impact.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tFormetta.
\nFor Me.
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Here A Little Paragraph On How Vanessa Joint Forces With Vanesa For Serve Formetta Clients Better.<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\tI'd be quite transparent on what the next steps are for formetta, what you are working on, your goals (without of course not revealing everything :))\nOn the left I'd add a team shot of Vanessa and Vanesa together.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tCEO & Co-Owner of Formett\u0101\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Vanesa Tr\u00fctsch<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vanesa Tr\u00fctsch is the CEO and Co-Owner of Formett\u0101, and in her role, she unites two worlds: the discipline and strategic acumen from over 20 years of experience in international corporations, with the passion and agility of a modern start-up.<\/p>

In leadership roles at Dyson, Marionnaud, and Coty, she helped shape brands known for innovation, quality, and timeless appeal. Today, she brings this expertise \u2014 along with her unwavering love for aesthetics and excellence \u2014 to building Formett\u0101.<\/p>

Vanesa\u2019s vision is clear: to create premium supplements that are more than just products \u2014 they are designed to become daily rituals that support long-term health, beauty, and well-being. Her background in the luxury segment is evident in every detail: understated elegance, uncompromising ingredient quality, and a brand universe rooted not in fleeting trends, but in timeless values.<\/p>

Beyond her entrepreneurial role, Vanesa remains deeply committed to her personal philosophy: true health begins from within and is the result of balance, mindfulness, and inspiration. She loves Mediterranean cuisine, Reformer Pilates, and draws energy from time spent in nature \u2014 whether by the sea in Sardinia or in the mountains of Switzerland. This balance between ambition and serenity is the spirit she lives and breathes at Formett\u0101 each day.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Note from Vanesa Tr\u00fctsch<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It all started with a simple yet persistent question:
Why is it so often difficult to integrate beauty, health, and well-being into everyday life \u2014 and why are there so few products that truly deliver on their promises?<\/p>

After more than 20 years in the luxury and beauty industry, I have learned: the best brands are not just about selling products; they create experiences. They inspire, touch lives, and accompany their customers for years \u2014 because they embody values that endure.<\/p>

Formett\u0101, for me, is exactly that: a brand that works from within. It stands for uncompromising quality, carefully curated ingredients, and rituals that we so often forget in our hectic lives \u2014 yet so deeply need. Inspired by a love of life, deep knowledge of health, and the aesthetics of timeless simplicity, my goal with Formett\u0101 is to offer more than just products: I want to share a way of life.<\/p>

I firmly believe that beauty and well-being are not created in a single moment \u2014 but in the sum of our daily choices. With Formett\u0101, I invite you to prioritise yourself, to pause, and to gift your body and mind what they truly deserve: the very best.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Discover Our Packages<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Over 500 Hours
\nSpent In A Swiss Lab<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About Formett\u0101 Formett\u0101 is fuelled by the shared vision of Dr. Vanessa Craig and Vanesa Tr\u00fctsch: to unite scientific integrity,<\/p>\n","protected":false},"author":139,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-25670","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/woocommerce-old.formetta.com\/en_IT\/wp-json\/wp\/v2\/pages\/25670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woocommerce-old.formetta.com\/en_IT\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/woocommerce-old.formetta.com\/en_IT\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/woocommerce-old.formetta.com\/en_IT\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/woocommerce-old.formetta.com\/en_IT\/wp-json\/wp\/v2\/comments?post=25670"}],"version-history":[{"count":12,"href":"https:\/\/woocommerce-old.formetta.com\/en_IT\/wp-json\/wp\/v2\/pages\/25670\/revisions"}],"predecessor-version":[{"id":36304,"href":"https:\/\/woocommerce-old.formetta.com\/en_IT\/wp-json\/wp\/v2\/pages\/25670\/revisions\/36304"}],"wp:attachment":[{"href":"https:\/\/woocommerce-old.formetta.com\/en_IT\/wp-json\/wp\/v2\/media?parent=25670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}